1. Introduction and Data Controller

This Privacy Policy explains how Good Waves AB ("we", "us", or "our") with Swedish registration number 559470-3901, owner and company behind GoodKarma.Today collects, uses, and shares your personal information when you use our application and services ("Service").

We are the controller and responsible for your personal data. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us at support@goodkarma.today.

2. Personal Data We Collect

We collect the following types of personal data:

• Identity Data: name, username, profile picture
• Contact Data: email address
• Profile Data: preferences, karma points, user level, bio, location
• Usage Data: information about how you use our Service
• Technical Data: IP address, browser type, device information
• Cookie Data: information stored in cookies and similar technologies
• Communication Preferences: your preferences regarding receiving newsletters and updates

This information is collected through direct interactions, automated technologies, and in some cases, third parties.

3. Purpose of Data Collection

We collect your personal data for the following purposes:

• To register you as a user and provide our services
• To manage our relationship with you
• To enable you to participate in community features
• To administer and protect our business and application
• To deliver relevant content and experiences
• To improve our application and services
• To recommend events and opportunities that may interest you
• To send you newsletters and updates about GoodKarma.Today (only if you have opted in)

4. How We Use Your Data

Your personal data is used in the following ways:

• Account Management: To create and maintain your account
• Service Provision: To provide the core features of our application
• Communications: To respond to your queries and notify you about changes
• Community Features: To enable event participation and deed sharing
• Personalization: To customize your experience based on preferences
• Analytics: To improve our services through usage understanding
• Newsletters: To send you periodic emails about new features, events, and opportunities that align with GoodKarma's mission (only when you have explicitly consented to receive newsletters)

We provide options for managing your preferences regarding how your data is used, including the ability to opt in or out of newsletter communications at any time through your profile settings.

5. Third-Party Data Sharing

We may share your personal data with the following categories of recipients:

• Service Providers: Third-party vendors who perform services on our behalf (hosting, analytics, customer support)
• Other Users: Limited information shared with other users as part of community features
• Analytics Partners: To help us understand usage patterns and improve our services
• Email Service Providers: For processing and sending newsletters (only to users who have opted in)
• Legal Requirements: When required by law or to protect our rights and safety

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including:

• As long as you maintain an active account with us
• As required to comply with legal, accounting, or reporting requirements
• As needed to resolve disputes or enforce our agreements

You can request deletion of your account and associated data at any time through your profile settings or by contacting us. We may retain certain information as required by law or for legitimate business purposes.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request copies of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your personal data
• Restriction: Request restriction of processing
• Portability: Request transfer of your data
• Objection: Object to processing of your data
• Consent Withdrawal: Withdraw consent at any time

To exercise any of these rights, please contact us at support@goodkarma.today. We may need to request specific information to confirm your identity before completing your request.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our Service:

• Essential Cookies: Required for the Service to function
• Analytics Cookies: Help us understand how users interact with our Service
• Preference Cookies: Remember your settings and preferences

You can control cookie settings through our cookie banner or your browser settings. Refusing certain cookies may impact some functionality of our Service.

9. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorized way:

• Encryption of sensitive data
• Regular security assessments
• Access controls and authentication
• Staff training on data protection
• Incident response procedures

We have procedures to deal with suspected personal data breaches and will notify you and applicable regulators when legally required.

10. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

Privacy Officer
Good Waves AB.
Email: Privacy@goodwaves.se

We aim to respond to all legitimate requests within one month.

11. Email Communications and Newsletters

We may use your email address to:

• Send important notifications about your account or changes to our services
• Respond to your inquiries or requests
• Send newsletters and promotional communications (only with your explicit consent)

Newsletter Consent: We only send newsletters and promotional content to users who have explicitly opted in through their profile settings. Each newsletter contains an unsubscribe link, and you can change your newsletter preferences at any time in your profile settings.

Frequency and Content: Our newsletters typically contain information about community events, good deed opportunities, updates to our platform, and educational content related to our mission.

12. Understandable Language

We strive to make this Privacy Policy clear and understandable. If you find any part of this policy unclear, please contact us for clarification.

We avoid legal jargon where possible and use plain language to help you understand how we use your data. Important terms are highlighted in bold for clarity.

13. Updates to This Policy

We regularly review and update our Privacy Policy to reflect changes in our practices and legal requirements.

The latest version will always be available on our website. We will notify you of significant changes through:

• In-app notifications
• Email notifications (for significant changes)
• Notices on our website

We recommend reviewing this Privacy Policy periodically to stay informed about how we protect your data.